Digital Marketing has been trending from recent years and is predicted to be the future of the country. Digital marketing is basically categorized into 3 types which is Search Engine Optimisation (SEO), Search Engine marketing (SEM) and Social Media Marketing (SMM). Talking about Search Engine Optimisation, it refers to the on-page activities that you do on your website to increase the ranking in the search engine result page of Google which includes posting blogs constantly, adding keywords to the content, having good page loading speed, adding alt text to the images and much more. But SEO isn’t done here, after implementing the SEO activities you will even have check whether it is helping you to increase the rankings or not which can be done by using certain SEO Analyser Tool.
Here’s a list of tools that can help you to monitor your SEO activities.
Google’s Webmaster Tools
Google’s Webmaster Tools Is a freemium tool which is used to do website audit. It is a user-friendly tool that will request google to crawl and index your website within 24 to 48 hours, it informs you about manual actions if any and also gives you information about the loading time of the pages.
Check My Links
Broken links aren’t good for your website as it can decrease the ranking of your website. Check My Links is a free of cost link optimisation tool which alerts you about the broken links. It marks the good links with the green colour, broken and toxic links with red colour.
Search Engine Optimisation is mainly depended on content. It is the major factor that will you to rank and content is all about finding a keyword relevant to your website and then writing a blog or an article based on the keyword. Here the task is to find a keyword, SEMrush is considered to be one of the best free keyword research tools providing appropriate results.
Seoquake is a free website audit tool that gives SEO metrics for each page mentioning errors and warnings too. The metrics here includes keyword density, Iframes, Title character limit, flash detection, images without alt text etc. By fixing all the errors and warnings that are detected, you can increase the ranking of your website.
Hope the above-mentioned SEO Analyser Tool has helped you to know more about the various ways to increase the ranking of your website. Thank you for reading.